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Mélanie Sedda

Product Director

Mélanie is the Product Director at Cowboy. After leaving her job as a strategy consultant at Bain & Company, she joined Cowboy as one of their first employees. She played a pivotal role in scaling the company from its very first bike sold to over 60,000 bikes on the streets. She worked in the Operations department, which she helped scale, and then moved on to lead the creation of the connected functionalities of the bike. Her mission with Cowboy is to build a better bike, create a better self, and leave a better world.